Counters by Cambria

A digital tool that automates and simplifies countertop estimation and design.

A comprehensive online estimation tool for designers, retailers, and fabricators that streamlines the countertop design and quotation process while allowing real-time creation and sharing of estimates.

Challenge

The countertop industry faces a significant challenge in providing real-time pricing estimates to potential customers. Traditionally, getting a quote for Cambria's quartz surfaces required a lengthy process, creating friction in the sales cycle and potentially losing customers due to delayed response times. This presented an opportunity to develop a digital solution that would streamline the estimation process and enhance the customer experience.

Process

What began as a generic estimation system evolved into a tailored solution for Cambria when they recognized its potential and acquired the rights to the product. The design process focused on two main challenges: integrating the existing functionality into Cambria's brand language and enhancing the system based on real market feedback. Through iterative development and close collaboration with the sales team who gathered insights from potential customers, the system was refined to meet specific industry needs while maintaining a cohesive brand experience.

Outcome

The result is an intuitive digital tool that transforms the countertop estimation process.
The system features a clean, professional interface that allows users to create and share estimates in real time, set custom margins, and streamline communication between all stakeholders. By digitalizing the estimation process, the tool eliminates guesswork and delays, providing immediate value to designers, retailers, and fabricators. The solution maintains Cambria's premium brand positioning while delivering practical functionality for day-to-day business operations.

Plans for the future

Set to launch in Q1 2025, Counters by Cambria represents the future of digital transformation in the countertop industry. This tool positions Cambria at the forefront of technological innovation in their sector, providing a foundation for future digital solutions and potential market expansion. The platform's architecture allows for continuous evolution and feature enhancement based on post-launch user feedback and changing market needs.

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